At Produce for Better Health Foundation, our goal is to foster an environment where people can include fruits and vegetables at every eating occasion. Because it’s all we do all the time, PBH serves as your “go-to” resource for fruit and vegetable marketing and education.
The U.S. Department of Agriculture (USDA) and Health and Human Services’ Dietary Guidelines for Americans, 2010 recommends that Americans make half their plate fruits and vegetables for meals and snacks, as demonstrated by the MyPlate nutrition guide. Given the increase of chronic diseases among all age groups, eating a diet rich in a variety of colorful fruits and vegetables is more important than ever. Fruits & Veggies—More Matters is here to make the healthy choice also an easy choice.